Innovación para la Competitividad

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Innovacin para la Competitividad. Jos F. Dcurnex Sarasola IBM de Mxico. Competitividad y Crecimiento. RETO. Objetivo. Resultado. Capacidad para generar y atraer inversin. Objetivo. Desarrollar condiciones de competitividad. Reto. Incremento en la Productividad. Resultado. 2006. - PowerPoint PPT Presentation

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  • Jos F. Dcurnex SarasolaIBM de Mxico

    Innovacin para la Competitividad

    2008 IBM Corporation

    *Competitividad y CrecimientoObjetivoResultadoRetoObjetivoRETOResultadoCapacidad para generar y atraer inversinDesarrollar condiciones de competitividadIncremento en la Productividad

    2008 IBM Corporation

    *Ingreso Neto (en billones)Precio de la accinEmpleadosLa Transformacin de IBM : Un viaje continuo

    2008 IBM Corporation

    *Enfrentamos un modelo de cambioTomar ventaja de los cambiosrequiere desarrollar estrategias basadas en identificar capacidades.

    2008 IBM Corporation

    *Innovacin es clave para crecimiento social y econmicoInnovar pues implica la interseccin de la invencin con la visin: innovamos cuando una nueva idea, tecnologa o modelo de negocios impacta la sociedad.

    La innovacin promueve nuevas ideas, tecnologas y procesos que generan empresas ms productivas, mejores empleos y condiciones de vida.

    2008 IBM Corporation

    *Abierta: Nuevos modelos tecnolgicos de comunicacin.

    Colaborativa: esquemas creativos de colaboracin gobierno-sociedad.

    Multidisciplinaria: Diferentes enfoques para un mismo problema. Global: Mercados emergentes (Brasil, Rusia, China e India).

    La Innovacin en un mundo global

    2008 IBM Corporation

    *Nuevo modelo del Siglo XXI La empresa globalmente integradaInternacionalMultinacional Integracin GlobalNo necesitamos replicar IBM del piso al techo en cada pais. Estamos optimizando las operaciones claves en los sitios correctos alrededor del mundo eliminando redundancias y exceso de recursos e integrando estas operaciones horizontal y globalmente. Se trata de hacer las cosas correctas, con los personas mas adecuadas, en el sitio optimo.- Sam Palmisano, Mayo 20, 2005

    2008 IBM Corporation

    *IBM Institute for Business Values (IBV) CEO Study 2004, multiple answers permittedIBV CEO Study 2006, top answer shownInnovacin en negocios: IBM Global CEO Study IBM realizo un estudio basado en ms de 750 encuesta a CEOs, Ejecutivos de negocios y Lderes en el sector pblico

    65% de los lderes empresariales afirman que debido a las presiones de mercado planean cambios radicales en sus empresas en los prximos 2 aos. CEOs: Fuentes de nuevas ideas e innovacin

    2008 IBM Corporation

    *IBM Institute for Business Value, CEO Study 2006La encuesta muestra que las ms importantes fuentes de ideas innovadoras provienen de empleados 41%, socios de negocio 38% y clientes 36%: Dos terceras partes de las fuentes de innovacin estn fuera de las empresas.

    76% de todos los CEOs consideran que las asociaciones de negocio as como la colaboracin son las ms importantes fuentes de nuevas ideas, aunque solo la mitad de ellos consideran que sus empresas estn colaborando ms all un nivel medio.

    Los principales obstculos que los CEOs ven en las empresas son la falta de cultura y clima organizacin as como falta de apoyo gubernamental y marco legal de referencia. Innovacin: Cambio en paradigmas

    2008 IBM Corporation

    *Localizacin estratgicaMxico cuenta con una posicin estratgica para generar InnovacinInversiones en Educacin Red de Acuerdos ComercialesInversin ExtranjeraInfraestructura CompetitivaNueva generacin de habilidades

    2008 IBM Corporation

    *Promover la Innovacin en MxicoLos pases exitosos en esta materia han desarrollado un enfoque integral que incorpore la innovacin como eje central de su estrategia.

    Es necesario integrar y fortalecer un ecosistema nacional de innovacin: promover un esfuerzo coordinado, sector pblico, empresas y academia para impactar de forma integral nuestro pas en esta materia.

    IBM propone una poltica pblica en materia de innovacin basadas en un marco jurdico y el desarrollo de un modelo en Mxico acorde a las necesidades de la industria.

    2008 IBM Corporation

    *Estrategias para promover la Innovacin en MxicoEstablecer la innovacin empresarial como una prioridad estratgica en la agenda econmica.

    Desarrollar un ecosistema nacional de innovacin: Academia, industria, gobierno, comunidad cientfica, etc.

    Promover un enfoque diferenciador de la innovacin acorde a su impacto en la planta productiva nacional.

    Generar mecanismos de participacin activa de los estados, municipios, y organizaciones empresariales.

  • *

    *Change is inevitableKey message: Change is inevitable. Leading future growth requires differentiated strategies and capabilities. Change is inevitable, and its people like you who take advantage of change and who make the biggest difference.The unprecedented globalization of the early 21st century represents a profound economic shift. This new era has been made possible by the convergence of several powerful forces over the few decades the lowering of barriers to free trade and investment, a revolution in global network communications, and a steady movement toward open standards in technologies and business processes. The world is beginning to get a better perspective on globalization and understand that growth in one economy can happen along with growth in others, as opposed to at the expense of others.In fact, in the last twenty years, the US economy has lost 2 million jobs to global trade. But theyve gained 35 million new jobs in half that time. In Mexico, from 2000 to 2003, the Mexican maquiladora (maquiladora or twin plants are manufacturing facilities located in Mexico and owned by a parent company with administrative facilities in the United States) industry saw a 20 percent decline in jobs to countries with lower labor costs. However, from 2004 to 2007, maquiladoras saw a 25 percent surge in employment. This shows Mexico is growing economically while establishing a global, competitive advantage.We are still in the early stages of globalization and yet Mexico has already captured many opportunities which I will discuss later.*Innovation is Key to Social and Economic GrowthKey message: Innovation is not confined to the R&D labs. Real innovation resides at the intersection of invention and insight, leading to the creation of social and economic value.Innovation is not just R&D driven and is about more than invention. Innovation needs to be viewed on both the supply and demand side, and in a global perspective. Sustainable competitive advantage has never come only from productivity or inventiveness. Today more than ever, the premium comes from the fusion of invention and insight into creating new and greater value. Real innovation is about more than the simple creation and launching of new products.It is also about how services are delivered, how business processes are integrated, how companies and institutions are managed, how knowledge is transferred, how public policies are formulatedand how enterprises, communities, and societies participate in and benefit from it all.

    *In the global economy the rules have changed; distance is irrelevant and geography has become history. Traditional barriers to innovation such as the proximity of natural resources, geographic boundaries, access to information and insight are no longer game stoppers. It is my firm belief that in the global economy, anyone, from anywhere, is capable today of restructuring an entire industry. Innovation can spring up anywhere in the world. Why? Globalization and the advances in technology are fundamentally changing the competitive landscape. Small organisations can behave like much larger global companies, regardless of where they are located. Companies in developing economies can tap into the same managerial talent, information and capital once only available to Western companies.Innovation is no longer the domain of mature economies. Emerging economies are causing disruption because innovation can spring up anywhere. As a result, new emerging players have the capability to enter industries overnight and re-set the rules in any industry, and they are!Innovation is increasingly open, collaborative, multi-disciplinary and global in nature. This new, closely integrated world has changed the nature of innovation. The industrial era was characterised by individual genius many people know about individual inventors such as Edison, who invented the light bulb, but we dont often hear about the hundreds of people behind his patents. Innovation is becoming more collaborative and open. Today, smart people are choosing to work in communities, exchanging complex ideas and building on each others work using email and internet. Within this collaborative environment, notions of intellectual property are being re-examined. The days of the lone inventor, or the operate-in-isolation R&D labs, are over. No one nation or company can expect to innovate in isolation. Innovation is becoming more multidisciplinary. Because the challenges before us are more complex, innovation now requires a diverse mix of talent and expertise.And innovation is becoming more global. The widespread adoption of networked technologies and open standards is removing barriers of geography and accessibility. Anyone and everyone can participate in the innovation economy. Todays game-changing technologies are available to everyone. Good ideas dont know boundaries of geography or business units or reporting lines. Search engines, chat software, information and insight is available everywhere. Traditional barriers to innovation the proximity of natural resources, geographic boundaries, access to information and insight are no longer game stoppers. Because innovation today is so global, open, collaborative and multidisciplinary its also so much faster. Today, innovation is accelerating at a breathtaking pace- up to three times more quickly. So we need to move rapidly to turn good ideas into growth opportunities.*In the global economy it is important to think, act and organise and optimise globally. Today IBM is becoming a globally integrated enterprise. We design our strategy, management and operations to develop, integrate and deliver value to clients worldwide. This is made possible by shared technologies and shared business standards, global IT and communications infrastructure. Global integration is about far more than global reach. The goal of the globally integrated company is to procure and deliver value word-wide. For IBM, it is about having the ability to integrate capabilities globally to help clients innovate.IBM is an example of the shift to global integration, and Id to briefly outline IBMs business today. IBM today is a fundamentally different company than it was 10 years ago. Today IBM is in the business of solving complex business problems for clients through its deep industry knowledge, business insight including business consulting services and research as well as superior technology and applications.The IBM Company operates in 170 countries around the world. We have over 380,000 employees worldwide and an extended workforce of one million plus (including business partners and suppliers).While, we started operations in Mexico in 1927, 81 years ago, after the Second World War, came the era of the multinational company. IBM, like many other companies, created a complete IBM footprint within the borders of each country. We established IBMs operations in every country to have its own supply chain, HR, IT and so on. Today, the advancement of technology has enabled the reality of global business. We can access and leverage skills and resources anywhere in the world and reach more markets - faster! Theres no time, and no need, for IBM or our clients to re-build every time we enter a new location. Today more than 65% of our workforce is outside of the United States and 60% of our revenues are derived from outside the US.*How the companies around the world understand innovation? IBM recently completed a study of 765 CEOs and public sector leaders around the world and asked them about their innovation priorities.Two-thirds of CEOs said definitively that theyre looking to innovate. But they didnt all agree about what they needed to innovate. The CEOs told us that they are focusing nearly 30 percent of their innovation efforts on business model innovation. CEOs who have implemented business and technology innovation reported revenue increases up to three times more than companies that have not. Business innovation and differentiation is key to business survival and winning in the marketplace. However, innovation is not solely the domain of business.Transition: At a societal and macro-economic level, innovation is arguably the most important engine for growth. Those who are looking to innovate their business model seemed to feel that products and services can be copied, but the business model is the true differentiator.The business process innovators think thats the toughest thing for the competition to duplication, so thats where their competitive advantage will lie.Meanwhile, the product and service innovators are afraid that innovations in processes and business models are too ephemeral for their tastes.And theyre under a lot of pressure, especially, because products and services are, of course, most prone to being turned into commodities.*In our industry, weve perhaps seen this trend in sharper relief than any other, but in fact, collaboration and co-creation are shaping every industry in one way or another, and they represent a huge opportunity for our clients in innovating for their own advantage.For example, this shows all the various answers CEOs gave in our most recent survey as to where they get their best ideas. Notice that theyre seeing almost as many good ideas coming from their business partners as from their employees who work with those partners. And theyre getting about twice as many innovation insights from customers as they are from the sales and service units who work directly with those customers.What theyre realizing -- in some of the ways weve learned from our work in open source and open standards, and from many of our joint development projects -- is that they no longer have to create and own -- everything themselves, as they once believed.

    * Mexico is Well Placed to Drive Innovation that MattersMexico has made significant progress in becoming more innovative, focusing on growth and forging its position in the global economy. Mexico government recognizes this opportunity, investing $50 million from 2007 to 2010 in talent development programs to supply factories and research facilities with capable personnel.Mexico is uniquely placed to play an ever increasing role in the globally integrated economy. Your economic policies will foster development of improved capabilities and improved products. The creation of specialized labor pools offer international investors a wide assortment of skills that other, lower-cost locations do not have. You have made important government decisions intended to improve exporting conditions and fiscal incentives, ensure a better-educated work force and improve the infrastructure. The Mexican Information Technology market is ranked 18th at WW level (IDC Black book, Q4 2007) and second in LA, just behind Braz...

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