Presentation hazel martin & pascal

  • Published on
    18-Jan-2017

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The Hazel CaseHazel CosmeticsStrategic new vision by the Senior Management represented by Martin Siebels & Pascal MattenStrengthsProblemsNew StrategyMission StatementNew LogoMarketing CampaignOverviewMore than 50 years of experienceGlobal market accessFamous & strong brand nameStrengths No innovationsMethod of selling Neglect of mens cosmetics Annual sales growth of less than 1,5 %ProblemsCurrent percentage of sales by key sectorsFocus on both womens and mens cosmeticsSolely natural ingredients Sales online and in retail storesMarketing campaignNew strategyExpected percentage of sales by key sectorsWith our high quality and innovative products, consisting of solely natural ingredients, we want to help both women and men to look attractive and elegant all day long. Mission statementNew logoAdvertisements on TV, on the Web & and in magazinesWith male and female celebritiesEmphasizing the use of solely natural ingredientsMarketing campaignAdvertisement in magazines

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